Hong Kong Tourism Board Campaign: HKTB has rolled out its new global push, “Only in Hong Kong,” across 22 source markets, leaning on street-level scenes and everyday city life with four themes—variety, vibrancy, contrast and world-class experiences—plus a fresh colour palette inspired by local icons like trams, bauhinia and Victoria Harbour. Sports & Lifestyle: Swiss brand On is reframing Hong Kong running culture with its “Run On Clouds” identity, shifting focus from hype and numbers back to how running feels. Health & Fitness: A HKUMed study in Nature Communications finds once-weekly brisk interval walking can cut body fat and boost cardiorespiratory fitness for adults with central obesity, offering a practical option for busy schedules. Debt Help (Consumer Culture): hk0debt.com launched a free Traditional Chinese platform to explain Hong Kong debt restructuring options (IVA, DRP, bankruptcy) in plain language with neutral comparisons and fee guidance. Culture & Entertainment: NIJISANJI unit 3SKM’s first live concert will be broadcast to cinemas across Hong Kong and Asia, bringing VTuber fandom into the big-screen experience. Creative Industries: CCIDA-backed Hong Kong game developers returned to ChinaJoy with a Hong Kong Pavilion showcasing 18 original game IPs and business-matching sessions. Public Safety: Hong Kong Customs seized 42 endangered live turtles in air-smuggling cases and arrested two suspects. Education: Kattitude Education Centre announced an online expansion of its Cambridge YLE Phonics programme via a hybrid model.